The phrase in query capabilities as a customized question or check-in introduced to a consumer of a streaming service. The message intends to re-engage customers who might have began watching content material however haven’t just lately continued their viewing exercise. This promotes continued platform use.
Such engagement methods are important for streaming platforms to take care of energetic subscriber bases and scale back churn. By reminding customers of unfinished content material, these prompts encourage them to return to the service and discover additional choices. This strategy capitalizes on current viewing historical past to recommend associated content material and keep consumer curiosity over time. Traditionally, platforms relied solely on automated playback of subsequent episodes, however customized reminders symbolize a extra focused strategy.
