The operate permits a main Netflix account holder so as to add people who don’t reside of their family to their subscription plan. This sometimes includes a further month-to-month payment and offers the additional member with their very own profile and viewing preferences separate from the primary account holder’s household.
This performance addresses the follow of password sharing outdoors of a single family, which impacts Netflix’s income mannequin. By providing a official option to embody non-household members, the corporate goals to transform shared passwords into paying subscribers, growing total subscription numbers. The initiative offers flexibility for customers wishing to share entry responsibly and legally, whereas concurrently compensating Netflix for prolonged utilization.