The phrase refers to interactive digital leisure experiences centered on or impressed by the Netflix collection “Outer Banks.” These experiences sometimes contain gameplay components that enable customers to have interaction with the present’s characters, settings, and storylines in a extra immersive means than merely watching the episodes. An instance consists of role-playing adventures the place gamers make selections that affect the narrative, mimicking the selections the characters face within the collection.
Digital tie-ins, akin to interactive experiences primarily based on in style media, present avenues for deeper viewers engagement and model reinforcement. The potential advantages embrace heightened fan loyalty, prolonged interplay with core mental property, and novel advertising and marketing alternatives. Traditionally, such tie-ins have advanced from easy on-line quizzes to stylish, narrative-driven video games that improve the viewers’s connection to the unique materials.